Meet us in METAVERSE! RAK Ceramics creates ‘Imagine Your Space’ metaverse experience.
We are excited to announce the exclusive launch of our very first metaverse experience, which reinforces our status as one of the most innovative ceramics brands in the world. The digital area, which was inspired by our physical showrooms, takes the customer experience one step further by enabling users to freely roam the environment, discover the most innovative collections, and do so while having a genuine RAK Ceramics brand experience.
We constructed our metaverse showroom on the Decentraland platform, which is one of the oldest and most popular blockchain-based metaverse platforms available and is now used by individuals all over the world, who can navigate a vast online environment using any device they choose. The platform has been adopted by a large number of the most successful lifestyle and fashion brands in the world, including Gucci, Elie Saab, Dolce & Gabbana, and a great number of others.
RAK Ceramics has reached a significant new milestone with the launch of the metaverse space, and we are excited to have adopted the technology. Our standing as a provider of ceramic living solutions with an emphasis on innovation is strengthened as a result. The ‘Imagine Your Space’ brand concept is fully embodied in RAK Ceramics’ metaverse experience, which provides a world in which vision may become a reality while linking our brand to the next generations of users.
EXPERIENCE US IN METAVERSE
ABOUT RAK
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at our 21 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 12,000 staff from more than 40 nationalities.
We are a publically listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and on the Dhaka Stock Exchange in Bangladesh and as a group have an annual turnover of approximately US$1 billion.